🌿 From Innovation to Application: Brite Solar Showcased Agri-PV Solutions in Madrid
From 30 September – 2 October 2025, Madrid became the global meeting point for professionals shaping the future of fruit and vegetable production.
Fruit Attraction, organized by IFEMA Madrid and FEPEX, once again confirmed its status as one of the most influential events in the agri-food sector, welcoming over 2,000 exhibitors and 90,000 visitors from 152 countries.
Among the innovators that stood out was Brite Solar, presenting how Agri-PV (agrophotovoltaic) technology transforms the way we cultivate and protect crops combining food production with clean energy generation at the same time.
☀️ Dual Use, Double Benefit: Energy and Agriculture Working Together
For Brite Solar, participation in Fruit Attraction 2025 was more than an exhibition. It was an opportunity to demonstrate how sustainable agriculture and energy autonomy can coexist on the same land.
At our stand, visitors explored real-world examples of how our semi-transparent photovoltaic glass integrates directly above crops, providing:
▪️Protection against heat, wind, and radiation stress
▪️Controlled light transmission for photosynthesis
▪️Energy generation
Our message was clear: farming and energy no longer compete they cooperate.
🌱 What We Presented: Smart Solar Glass for Productive Fields
Brite Solar showcased the latest generation of Agri-PV modules, engineered and produced at our new factory in Patras, Greece, which will reach 150 MWp annual capacity in 2025.
Key features highlighted at Fruit Attraction:
▪️Semi-transparent glass panels designed for both greenhouses and open-field installations.
▪️Nanotechnology-based coatings that optimize light distribution for crops.
▪️Durable, safety-certified glass with more than 25 years of lifespan.
▪️Proven results from international pilot projects across Germany, the Netherlands, Slovenia and other countries
Growers visiting our booth discovered how Agri-PV can help them stabilize production, reduce water use, and achieve partial energy independence all on the same plot of land.
⚙️ From Field to Factory: European Production with Global Impact
All Brite Solar panels are manufactured in Greece, ensuring European quality, traceability, and fast delivery across the continent.
Our vertically integrated production in Patras enables project customization, rapid logistics, and technical support for installation partners.
What truly sets Brite Solar apart is its patented nanocoating technology. Α scientific breakthrough that transforms ultraviolet (UV) light into red light, the wavelength most beneficial for photosynthesis.
This innovation enhances natural light efficiency, helping crops receive optimal illumination for growth while maintaining the full energy output of the photovoltaic system.
This makes Brite Solar one of the few Agri-PV manufacturers combining European engineering, agronomic research, and localized project design a unique advantage for farms across the Mediterranean and Central Europe.
Couldn’t make it to Madrid?
You can still connect with our team and learn how Agri-PV can work for your crops and your climate conditions.
🟥Call: +30 2310 321342
🟥Email: info@britesolar.com
Together, we cultivate the future, where every ray of light brings growth.
